🤝 Advertise with MVacay
This 2026 Media Kit shares advertising opportunities that connect your business to Martha’s Vineyard residents and visitors. If you’re promoting something seasonal or time-sensitive, these options make it easy and affordable to reach the right readers!
📊 MVacay’s Reach (2025)
~1.4M cross-channel impressions/views (Substack + Instagram + Facebook + Pinterest + TikTok)
~700K+ accounts reached
~50K engagements/interactions (IG + FB + Pinterest + TikTok)
MVacay is a web + email–first publication, with social media extending that reach. While email is the biggest driver, a meaningful share of readers find MVacay outside the inbox via direct visits, Google/search, social, and the Substack app.
Audience + performance notes:
Email Open Rate: 60%+ email open rate
Mobile Apps: ~7.2K daily average users • ~77K total downloads (all apps)
Demographics: 38% of MVacay.com visitors are from Massachusetts (with many planning their trip from out of state)
📣 2026 Paid Advertising Options
Placement Sponsorships
Newsletter Banner Sponsor (MVacay.com + Weekly Email)
$50 per issue (Sept–May) • $100 per issue (June–Aug)
Includes banner + link inside the Thursday Weekly Update. First-come, first-served. 1 banner slot available per week.
Newsletter banner sponsor posters will also be included and tagged in the Weekly Events carousel posted that week (included in price) on Instagram.
This is my suggestion for highest conversion.
Social Media Only Story Sponsor (Instagram Only)
$50 per week (Sept–May) • $100 per week (June–Aug)
Includes 3–5 Instagram story frames posted across 7 days, with link sticker (when available) + tag. 1 sponsor per week.
Sponsored Dedicated Email Send (MVacay.com + Email Only)
$500 per email. Copy written in collaboration between MVacay and the sponsor, with mainly sponsor provided communication.
My suggested event promotion package is typically: 2 sponsored ads in weekly emails in the weeks leading up to your event, with an included IG feed post. Plus Instagram stories posts the day before and day of your event. This package typically totals $400 in Summer.
UGC Collaboration
On-site collaborations where Lis creates content for your business, with clear deliverables and a fast turnaround.
Photo Collaboration Package
$500 - On-site visit + photo set posted on Social Media + caption + short write-up on MVacay.com.
Video + Email Collaboration Package
$1000 - Short-form Reel + dedicated write-up + sponsored email blast + featured inclusion in the Thursday Weekend Update + 5–7 story frames across 1–2 days, plus organic inclusion in planned MVacay content. Limited to 8 per year.
Want something beyond these options? Email me and I’ll send a custom quote.
🗓️ How to Book
Pick your option + date → Send creative by Monday (12pm ET)
Newsletter banner: Minimum of 900 × 300 px. We can accept up to 1080x1350px. PNG or JPG. Please include the link.
IG Stories: 1080 × 1920 (PNG/JPG/MP4) + link + tag/handle
Email info@mvacay.com with your preferred date(s) + which option you want. I’ll confirm availability. Invoices will be sent after publishing the ad via an MVacay LLC payment link.
📩 Want to Submit an Event (Free)?
If you’re not looking to advertise, you’re still welcome to submit events for consideration in MVacay’s Save the Dates calendar + weekly listings.
Email info@mvacay.com by Monday of the week of your event and include: event name, date, time, location, 1–2 sentence description, and a link. Space is limited, and selections are at my discretion, with extra weight given to public, community-centered, and diverse events.
🤝 Current and Past Partners
❓ FAQ
Where are your MVacay.com readers from?
38% of MVacay.com visitors are from Massachusetts (with many planning their trip from out of state).
Can I repost collaboration content?
Yes, reposting is welcome with credit. Paid ads/boosting require permission.
Can you design my Banner Ad or IG Story for me?
Sure! Ad creation by Lis (+$25) includes simple layout + formatting for one newsletter banner and/or one IG Story frame using sponsor-supplied assets (logo/photo + copy). Custom graphics, additional frames, or revisions are quoted.
Do you do affiliate links?
Yes, my readers love them! Please send along anytime.
Do you accept gifted experiences / exchanges of services?
Sometimes. You can gift an experience (meal, hotel stay, event ticket, or activity). If Lis has a positive experience, she may share photos + a summary organically within roundups or posts 3–5 times within the year following the collaboration. Lis holds full editorial rights. Availability is limited and must fit MVacay’s schedule; after the exchange, you’re welcome to purchase additional coverage.
