🤝 Advertise with MVacay
This 2026 Media Kit shares advertising opportunities that connect your business to Martha’s Vineyard residents and visitors. If you’re promoting something seasonal or time-sensitive, these options make it easy and affordable to reach the right readers!
📊 MVacay’s Reach (2025)
~1.4M cross-channel impressions/views (Substack + Instagram + Facebook + Pinterest + TikTok)
~700K+ accounts reached
~50K engagements/interactions (IG + FB + Pinterest + TikTok)
MVacay is a web + email–first publication, with social media extending that reach. While email is the biggest driver, a meaningful share of readers find MVacay outside the inbox via direct visits, Google/search, social, and the Substack app.
Audience + performance notes:
Email Open Rate: 60%+ email open rate
Mobile Apps: ~7.2K daily average users • ~77K total downloads (all apps)
Demographics: 38% of MVacay.com visitors are from Massachusetts (with many planning their trip from out of state)
📣 2026 Paid Advertising Options
Placement Sponsorships
Newsletter Banner Sponsor (MVacay.com + Weekly Email)
$50 per issue (Sept–May) • $100 per issue (June–Aug)
Includes banner + link inside the Thursday Weekly Update. First-come, first-served. 1 banner slot available per week.
Social Media Only Story Sponsor (Instagram Only)
$50 per week (Sept–May) • $100 per week (June–Aug)
Includes 3–5 Instagram story frames posted across 7 days, with link sticker (when available) + tag. 1 sponsor per week.
UGC Collaboration
On-site collaborations where Lis creates content for your business, with clear deliverables and a fast turnaround.
Photo Collaboration Package
$500 - On-site visit + photo set posted on Social Media + caption + short write-up on MVacay.com.
Video + Email Collaboration Package
$1000 - Short-form Reel + dedicated write-up + sponsored email blast + featured inclusion in the Thursday Weekend Update + 5–7 story frames across 1–2 days, plus organic inclusion in planned MVacay content. Limited to 8 per year.
Want something beyond these options? Email me and I’ll send a custom quote.
🗓️ How to Book
Pick your option + date → Pay to reserve → Send creative by Monday (12pm ET)
Newsletter banner: 728 × 90 px (PNG/JPG) + link
IG Stories: 1080 × 1920 (PNG/JPG/MP4) + copy + link + tag/handle
Email info@mvacay.com with your preferred date(s) + which option you want. I’ll confirm availability and send an invoice link.
📩 Want to Submit an Event (Free)?
If you’re not looking to advertise, you’re still welcome to submit events for consideration in MVacay’s Save the Dates calendar + weekly listings.
Email info@mvacay.com by Monday of the week of your event and include: event name, date, time, location, 1–2 sentence description, and a link. Space is limited, and selections are at my discretion, with extra weight given to public, community-centered, and diverse events.
🤝 Current and Past Partners
❓ FAQ
Where are your MVacay.com readers from?
38% of MVacay.com visitors are from Massachusetts (with many planning their trip from out of state).
Can I repost collaboration content?
Yes, reposting is welcome with credit. Paid ads/boosting require permission.
Can you design my Banner Ad or IG Story for me?
Sure! Ad creation by Lis (+$25) includes simple layout + formatting for one newsletter banner and/or one IG Story frame using sponsor-supplied assets (logo/photo + copy). Custom graphics, additional frames, or revisions are quoted.
Do you do affiliate links?
Yes, my readers love them! Please send along anytime.
Do you accept gifted experiences / exchanges of services?
Sometimes. You can gift an experience (meal, hotel stay, event ticket, or activity). If Lis has a positive experience, she may share photos + a summary organically within roundups or posts 3–5 times within the year following the collaboration. Lis holds full editorial rights. Availability is limited and must fit MVacay’s schedule; after the exchange, you’re welcome to purchase additional coverage.
